An opinion paper on inaugural adresses Essay Example | Topics and Well Written Essays - 750 words

An opinion paper on inaugural adresses - Essay Example economic situation had somehow improved from the grim scenario of the Carter administration. The two parallel situations of the early 1960s and mid 1980s therefore were almost of the same footing as far as both presidential speeches are concerned, and in terms of socio-economic and global realities. Kennedy and Reagan' speeches were equally moving and heart warming. But while the whole of Kennedy's address could be poignantly quotable, it wheeled around solely on world issues such as the threats of communism, nuclear war, and global alliance. Domestic concerns, if at all, were mentioned just in passing. On the other hand, Reagan's speech was much more than just motivational. It was comprehensive and tackled a lot of home grown problems as well as global ones which contained specific concerns such as public administration, taxation, and employment: At the heart of our efforts is one idea vindicated by 25 straight months of economic growth. Freedom and incentives unleash the drive for entrepreneurial genius that is the core of human progress. We have begun to increase the rewards for work, savings, and investment; reduced the increase in the cost and size of government and its interference in people's lives. We must simplify our tax system, make it more fair, and bring the rates down for all who work and earn. We must think anew and move with a new boldness, so every American who seeks work can find work; so the least among us shall have an equal chance to achieve the greatest things-to be heroes who heal our sick, feed the hungry, protect peace among nations, and leave this world a better place (home of heroes). But more than practical issues, Reagan proved to be a man with a deeper sense of history. With an impressive stroke, he took his listeners 'by the hand', toured them back in time using such vivid and vibrant example as: History is a ribbon, always unfurling; history is a journey. And as we continue our journey, we think of those who traveled before us Now we are standing inside this symbol of our democracy. Now we hear again the echoes of our past: a general falls to his knees in the hard snow of Valley Forge; a lonely President paces the darkened halls, and ponders his struggle to preserve the Union; the men of the Alamo call out encouragement to each other; a settler pushes west and sings a song, and the song echoes out forever and fills the unknowing air. Although, most presidential speeches refer to historical events to enhance a crucial issue, no one presented them as dramatic and touching as Reagan did. And he did so by immersing his listeners to a particular point in history, took them there, and made them feel the drama that was unfolding; but only to bring them back to the present with a call to unity, action, hope and faith in God: It is the American sound. It is hopeful, big-hearted, idealistic, daring, decent, and fair. That's our heritage; that is our song. We sing it still. For all our problems, our differences, we are together as of old, as we raise our voices to the God who is the Author of this most tender music. And may He continue to hold us close as we fill the world with our sound-sound in unity, affection, and love-one people under God, dedicated to the dream of freedom that He has placed in the human heart, called upon now to pass that dream on to a waiting and hopeful world. No president had ever reached the stature of

Online Marketing For Airline Industry Literature review

Online Marketing For Airline Industry - Literature review Example The use of online marketing is quite advantageous for the airline industry because it provides access to potential customers even in the most remote areas of the world. The internet is currently one of the most accessed tools of marketing in the world and because of this; online marketing carries with it a higher possibility of having access to more customers than other traditional means of marketing. Among the biggest advantages of online marketing for the airline industry is that it is not only done at a local level, its marketing campaigns are also done at a regional, national, and international level and this is one of the reasons why this means of marketing is one of the most successful of its kind worldwide. Online marketing is so efficient that it is able to compete effectively against other marketing strategies and in fact, it has an edge over them. When compared to other means of marketing, one is likely to find that online marketing is probably more popular than the others hence more returns to those companies that invest in it. This is means of marketing which most airline industries in the world should aspire to invest in because it is a guarantee of their success not only in the present, but also in the future. The online marketing of an airline company can be used as a means through which it can be able to attract the best talent to seek jobs within it. With some of the best people working for it, not only will such a company be able to offer excellent services, but its reputation is likely to grow, since the internet has become a means through which news travels fast. Making excellent job offers through the internet and acquiring good staff through it is a means to make the public more aware of the company. Because online marketing is one of the leading marketing strategies, this is where most companies and other institutions go to when they need to acquire people in to work for them. In addition, marketing online ensures that a company’s clients stay up to date with the current knowledge about it as well as ensuring that they take advantage of all offers that the company has to give, hence giving the company a competitive edge over other airlines. Online marketing ensures that an airline is able to make adjustments quickly, according to the changes in the marketing scene in the world and it does this for assisting its clients keep up to speed of things so that they do not lose any opportunities if there are any unexpected changes in the market. Online marketing provides a swift means through which individuals can easily be able to make connections with people and resources which they have need of in order receive the services they want from the airline companies. Context This paper discusses the need for companies in the airline industry to turn to the online marketing in order to reach more customers in the process of marketing their products. It deals with how these companies are moving from the old mode of market ing and relying heavily on new sources such as social networks. Instead of the impersonal marketing modes of the past, these companies have now realized that it is better to deal with potential customers on a more personal basis so that data that is more reliable can be collected. Due to the availability of a lot of data that is brought about by social networks and consumer websites, online marketing